Brookline Booksmith is excited to co-sponsor this event with WBUR. Preorder a copy of IF THEN by clicking the link below!
Meghna Chakrabarti, host on On Point, will join renowned historian and writer Jill Lepore for a conversation about her latest book, If Then: How the Simulmatics Corporation Invented the Future.
A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of "These Truths," came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.
This event is free and open to the public but advance registration is requested. You can pre-order "It Then" here.
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