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Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement

Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement cover

Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement

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Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Seth Godin and Bren Brown. Better communication will mean better business practice company wide... increased employee engagement, happier clients, and stronger profits.

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers identify, diagnose and fix their own IC practices, thereby transforming the chaos into calm.

Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on research and input from CEOs and some of the best known names in the industry today, including Seth Godin and Bren Brown. The theory is backed up with real world case studies, showing how the model has worked in a range of organizations of varying size and industry. Written by the 2020 President of the CIPR and the former Chair of CIPR Inside group, Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Jenni Field is president of the CIPR, and was formerly Chair of its internal communication (IC)-specific group CIPR Inside. She has worked at Director level for numerous organizations including the global pharmaceutical company Perrigo. She was listed on the Institute of IC's 30 under 30, and on the CIPR's top 70 practitioners to commemorate their 70th anniversary. She now runs her own IC agency and keynotes regularly at industry events.

ISBN: 9781789666151

ISBN-10: 9781789666151

Publisher: Kogan Page

Publication Date: 04/27/2021 - 12:00am

On Sale: 04/27/2021 - 12:00am

Pages: 288

Language: English

Categories

Business Communication - General

Marketing - General

Organizational Development

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