Happy Spring Everybody!
Stop by the store to see our new cookbook, specialty food, and kitchen gift section. It is bigger and better than ever!
From nationally recognized Jewish brand Wise Sons, the cookbook Eat Something features over 60 recipes for salads, soups, baked goods, holiday dishes, and more.
This long-awaited cookbook (the first one for Wise Sons!) is packed with homey recipes and relatable humor; it is as much a delicious, lighthearted, and nostalgic cookbook as it is a lively celebration of Jewish culture.
Stemming from the thesis that Jews eat by occasion (and with enthusiasm), the book is organized into 19 different events and celebrations chronicling a Jewish life in food, from bris to shivah, and all the makeshift and meaningful events in between, including: Shabbat, Passover, the high holidays, first meal home from college, J-dating, wedding, and more.
• Both a Jewish humor book and a cookbook
• Recipes are drawn from the menus of their beloved Bay Area restaurants, as well as all the occasions when Jews gather around the table.
• Includes short essays, illustrations, memorabilia, and stylish plated food photography.
Wise Sons is a nationally recognized deli and Jewish food brand with a unique Bay Area ethos—inspired by the past but entirely contemporary, they make traditional Jewish foods California-style with great ingredients.
Recipes include Braided Challah, Big Macher Burger, Wise Sons' Brisket, Carrot Tzimmes, and Morning After Matzoquiles, while essays include Confessions of a First-Time Seder Host, So, You Didn't Marry a Jew, and Iconic Chinese Restaurants, As Chosen by the Chosen People.
• The perfect gift for Wise Sons fans of all ages, lovers of Jewish food and humor, as well as gift-givers young and old looking for Jewish-themed gifts for bar mitzvahs, birthdays, weddings, and more
• Great for those who enjoyed Zahav: A World of Israeli Cooking by Michael Solomonov, The 100 Most Jewish Foods: A Highly Debatable List by Alana Newhouse, and Russ & Daughters: Reflections and Recipes from the House That Herring Built by Mark Russ Federman
• A must for anyone looking to expand their knowledge of Jewish cuisine and culture
Evan Bloom is the co-owner of Wise Sons Jewish Delicatessen, and currently serves as the company president. He lives in San Francisco.
Rachel Levin is a San Francisco-based freelance journalist and author.
George McCalman is an artist and a leading creative director in the magazine industry. He lives in San Francisco.