For fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions
More than 750,000 copies sold
A "New York Times "bestseller
An "Economist "Best Book of the Year
A "Financial Times "Best Book of the Year
"Nudge" is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being.
About the Author
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard University. His previous books include "Republic.com 2.0" (Princeton), "Infotopia", and "Simpler". He is also the author, with Richard Thaler, of "Nudge: Improving Decisions about Health, Wealth, and Happiness".
"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball