In his seminal 1846 tract The Present Age, Soren Kierkegaard ("the father of existentialism"--New York Times) analyzes the philosophical implications of a society dominated by mass media--a society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.
About the Author
Soren Kierkegaard (1813 1855), the author of more than twenty books, was a Danish philosopher and theologian whose work has been widely recognized as the foundations of both modern psychology and existentialism.
Walter Kaufmann (1921-1980) was professor of philosophy at Princeton University from 1947 until his death. He had visiting appointments at Columbia, Cornell, the University of Michigan, and the University of Washington among others. His books include The Future of the Humanities, Religion from Tolstoy to Camus, and the three volume series entitled Discovering the Mind.